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Promoting National Homeownership Month Using Public Outreach and Engagement

In addition to using the prepared materials in the National Homeownership Month toolkit, consider observing National Homeownership Month in other ways. The media, city and county officials, and other members of your community are ideal audiences for outreach activities promoting the advantages of homeownership. Also consider leveraging the growing reach of social media by implementing some of the ideas in NAFHAC's guide Promoting National Homeownership Month Using Social Media.

Here are some ideas on how bring attention to National Homeownership Month in June virtually or in person. HBAs and members should follow their state or local jurisdiction with respect to minimizing the number of people at gatherings or events.

Media Coverage

  • Share what the local community thinks about their local housing market. You can select a state or congressional district to better understand the state of the housing industry in your local area. You can also discover what housing policies local constituents think their lawmakers should support to help the middle class.
  • Contact your newspaper to create a special tabloid section on homeownership using the consumer articles.
  • Contact a local talk radio station and offer to host a special program, or series of programs, during June to discuss key homeownership subjects such as advancements in home construction or green building techniques. Involve several members with different specialties to address the wide range of questions that callers may have.

Showcase Local Projects to Elected Officials

  • Invite local officials (in person or virtually) and the media to observe successful and innovative housing developments in your area that are using new technologies or green building techniques.

Educate Local Home Buyers

  • Host a homeownership fair, workshop or seminar (in person or virtually). Partner with other industry professionals in your community to provide current information on area lenders and buyer assistance information.
  • Organize a housing forum (in person or virtually) to provide an opportunity for public and industry leaders to examine and discuss the state of the housing situation in your community. Ask experts such as a mortgage banker, an economist from the local college, and a Realtor to speak. Invite the media and the public to attend.

Get Your Community Involved

  • Participate in or organize a community service project. Spruce up a local homeless or women’s shelter, repair a playground, host a donation drive or do something else that benefits the community. Or, contact your local Habitat for Humanity, Rebuilding Together or Youth Build organization to contribute to programs already scheduled in June.
  • Host a playhouse design and building contest among your members. Invite the public to an auction, with the benefits of the sale of the playhouses going to a local charity. Award prizes for most innovative design, most colorful, etc. to give recognition to your members.

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