How to Use ChatGPT to Build Your Weekly Marketing Plan in 20 Minutes
Most inspectors and consultants know marketing matters — but between inspections, reports, and client calls, it’s usually the first thing pushed to “next week.”
Sound familiar?
The challenge isn’t motivation. It’s time, clarity, and knowing what to say.
That’s where AI changes the game. With tools like ChatGPT, you can map out a focused, practical weekly marketing plan in about 20 minutes — without overthinking, staring at a blank screen, or burning out.
At NAFHAC, members are already using AI to stay visible, strengthen referral relationships, and keep deal flow moving — even during their busiest weeks.
Below are three simple ways to use ChatGPT to turn marketing from a chore into a system.
1. Generate Content Ideas Without the Guesswork
Content works best when it speaks directly to your audience — but coming up with ideas week after week can be draining.
Instead of forcing inspiration, let ChatGPT do the heavy lifting.
Try prompts like:
- “List blog topics that educate real estate agents about inspections and renovation financing.”
- “Create social media post ideas that position me as a trusted renovation consultant.”
Within seconds, you’ll have a list of topics you can turn into posts, emails, or talking points.
✅ Pro Tip: Keep a running document of prompts that work well so you can reuse them every week and save even more time.
2. Draft Outreach Scripts That Sound Natural
Whether it’s calling agents, lenders, or contractors, outreach is easier when you know what you’re going to say.
ChatGPT can help you create clear, professional scripts that sound human — not pushy.
Try prompts such as:
- “Write a short phone script introducing my services to a real estate agent.”
- “Create a voicemail message that positions me as a resource, not a salesperson.”
You’ll still personalize the delivery, but having a solid starting point boosts confidence and consistency.
3. Create Email Copy in Minutes, Not Hours
Emails are one of the most effective ways to stay connected — if you actually send them.
Use ChatGPT to draft emails quickly, then adjust the tone to match your voice.
Example prompt:
- “Write a short email inviting referral partners to an educational session on renovation loans.”
In a few minutes, you’ll have a clean draft ready to refine and send — no writer’s block required.
Marketing doesn’t need to dominate your schedule. With the right prompts and a clear focus, 20 minutes with ChatGPT can give you:
- content ideas,
- outreach scripts,
- and ready-to-send emails for the week.
The consultants and inspectors who embrace AI now aren’t replacing relationships — they’re strengthening them. And in 2025, those who work smarter will stand out faster.


